SWINDON TOWN: Town announce online ticketing deal

An artist's impression of the revamped STFC club shop and ticket office. Picture courtesy of www.swindontownfc.co.uk

An artist's impression of the revamped STFC club shop and ticket office. Picture courtesy of www.swindontownfc.co.uk

First published in Headlines
Last updated

SWINDON Town has signed a five-year deal with Ticketmaster as they bid to revamp their online ticketing operation.

A statement released on the club's official website this morning read: "The club has been reviewing the operation over the past few months and going forward this will represent vast improvements for Swindon supporters. The new system will incorporate integrated online ticketing and retail, offering fans a single location for purchasing tickets and merchandise.

"As part of this exciting venture, the current STFC Club Shop and Box Office will become one operation - allowing fans to have a single point of sale for their purchase of tickets and merchandise. The club will also be introducing a loyalty scheme to reward loyal supporters.

"Adam Newsam, Vice President, UK Ticketing and International Projects at Ticketmaster UK said: “We are very pleased to be announcing this new partnership with Swindon Town Football Club.

“This exciting new deal will see the football club use our leading sports ticketing technology products to their full potential as they create a new ticketing service that will enable their fans to purchase tickets online and print tickets at home.

“As well as these improvements into how supporters buy their tickets, the club will also unveil a new loyalty scheme. The scheme will see supporters receive reward points for all of their ticket, retail and general online purchases which can then be redeemed either online or at the club itself.”

"Steve Murrall, Swindon Town FC General Manager, commented: “The team have done a tremendous job project-managing this new system and we look forward to the integration, the continued investment in facilities, including the changes to the shop and ticket office will contribute significantly to a positive fan interaction.

“It will give the club the opportunity to launch the ‘STFC My World’ concept giving the supporter further ways to obtain discounts and loyalty points.

“On Saturday 29th June there will be an open day where the new area will be fully operational and we look forward to our supporters embracing this change and enjoy a day packed with activities for all the family.”"

Comments (14)

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11:31am Tue 21 May 13

eastern red says...

A new pitch deal, a new ticketing deal and reward schemes. All we need now are some footballers!
A new pitch deal, a new ticketing deal and reward schemes. All we need now are some footballers! eastern red
  • Score: 0

11:32am Tue 21 May 13

newburymike says...

Surely this shows intent for long term planning from the board. A good sign I hope
Surely this shows intent for long term planning from the board. A good sign I hope newburymike
  • Score: 0

11:52am Tue 21 May 13

Son of gwen says...

Another £3.50 per ticket booking fee ???
Another £3.50 per ticket booking fee ??? Son of gwen
  • Score: 0

11:54am Tue 21 May 13

NineElmsRed says...

And some simple business logic.
Shop and ticket office both have people manning them. They aren't both busy all week, so put them together and you need fewer people to run them.
Hard on the people involved, but just sensible efficiencies!
And some simple business logic. Shop and ticket office both have people manning them. They aren't both busy all week, so put them together and you need fewer people to run them. Hard on the people involved, but just sensible efficiencies! NineElmsRed
  • Score: 0

12:09pm Tue 21 May 13

TheBlackHand says...

5 heads saved already!
5 heads saved already! TheBlackHand
  • Score: 0

12:40pm Tue 21 May 13

Oxon-Red says...

Hopefully this loyalty scheme will reward fans with first options on big game tickets.

COYMR
Hopefully this loyalty scheme will reward fans with first options on big game tickets. COYMR Oxon-Red
  • Score: 0

1:09pm Tue 21 May 13

chrystovski says...

Breaking news:

Ticket Master has handed in a transfer request just minutes after signing a 5 year deal with Swindon stating

"I'm used to working with pop stars not cowboys"
Breaking news: Ticket Master has handed in a transfer request just minutes after signing a 5 year deal with Swindon stating "I'm used to working with pop stars not cowboys" chrystovski
  • Score: 0

1:34pm Tue 21 May 13

madterrier says...

As always, the devil will be in the detail.

1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders.

So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used?

2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up?

3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably).

Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters.

http://www.port-vale
.co.uk/news/article/
14052013-ticketmaste
r-820204.aspx
As always, the devil will be in the detail. 1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders. So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used? 2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up? 3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably). Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters. http://www.port-vale .co.uk/news/article/ 14052013-ticketmaste r-820204.aspx madterrier
  • Score: 0

2:26pm Tue 21 May 13

Oxon-Red says...

madterrier wrote:
As always, the devil will be in the detail. 1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders. So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used? 2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up? 3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably). Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters. http://www.port-vale .co.uk/news/article/ 14052013-ticketmaste r-820204.aspx
Good points Terrier.

I would say that the ticket bundle, although a good idea, would be difficult to operate unless they are for 6/10 set or named games as tickets have a corresponding seat number.

A discount on every nth ticket purchased might be an alternative and might even be in the package.

COYMR
[quote][p][bold]madterrier[/bold] wrote: As always, the devil will be in the detail. 1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders. So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used? 2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up? 3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably). Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters. http://www.port-vale .co.uk/news/article/ 14052013-ticketmaste r-820204.aspx[/p][/quote]Good points Terrier. I would say that the ticket bundle, although a good idea, would be difficult to operate unless they are for 6/10 set or named games as tickets have a corresponding seat number. A discount on every nth ticket purchased might be an alternative and might even be in the package. COYMR Oxon-Red
  • Score: 0

4:12pm Tue 21 May 13

MITTED says...

madterrier wrote:
As always, the devil will be in the detail.

1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders.

So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used?

2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up?

3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably).

Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters.

http://www.port-vale

.co.uk/news/article/

14052013-ticketmaste

r-820204.aspx
If I remember rightly, this all started with Nick Watkins but credit to the new board for seeing it through. Hopefully it works smoothly, the devil will be in the detail. Also, if it means the days of 6 hour queues for tickets and long distance loyal supporters making ridiculous extra journeys just to get tickets for big games are over, I am okay with that!
[quote][p][bold]madterrier[/bold] wrote: As always, the devil will be in the detail. 1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders. So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used? 2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up? 3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably). Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters. http://www.port-vale .co.uk/news/article/ 14052013-ticketmaste r-820204.aspx[/p][/quote]If I remember rightly, this all started with Nick Watkins but credit to the new board for seeing it through. Hopefully it works smoothly, the devil will be in the detail. Also, if it means the days of 6 hour queues for tickets and long distance loyal supporters making ridiculous extra journeys just to get tickets for big games are over, I am okay with that! MITTED
  • Score: 0

4:22pm Tue 21 May 13

madterrier says...

But there's no mention of whether the new online system will replace physical queues. There's an online ticketing system in place currently, but the club still chose to make out-of-town supporters get to Swindon somehow. Doesn't say this will change.

No mention of any other customer benefits. Oxon - the Ticketmaster system allows for bundled packages - just whether the club chooses to take up this feature and offer bundles at a discount. Don't know whether it would be for specific games or any, say, 10 games and you then went online again to select which games until your quantity was used up. Don't see that it needs to be the same seat.

No mention of booking fees. Again, Port Vale spell it out to their fans that they will pay no booking charges - presumably an overall fee to Ticketmaster is paid by the club.
But there's no mention of whether the new online system will replace physical queues. There's an online ticketing system in place currently, but the club still chose to make out-of-town supporters get to Swindon somehow. Doesn't say this will change. No mention of any other customer benefits. Oxon - the Ticketmaster system allows for bundled packages - just whether the club chooses to take up this feature and offer bundles at a discount. Don't know whether it would be for specific games or any, say, 10 games and you then went online again to select which games until your quantity was used up. Don't see that it needs to be the same seat. No mention of booking fees. Again, Port Vale spell it out to their fans that they will pay no booking charges - presumably an overall fee to Ticketmaster is paid by the club. madterrier
  • Score: 0

7:43pm Tue 21 May 13

robstfc says...

madterrier wrote:
As always, the devil will be in the detail.

1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders.

So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used?

2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up?

3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably).

Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters.

http://www.port-vale

.co.uk/news/article/

14052013-ticketmaste

r-820204.aspx
Why shouldn't the Brentford away tickets have gone to season ticket holders ? As a young man I probably went to about 20 away games per season, but now a little older (!) with a family I can't make more than 4 or 5 away each year..... I queued for 5 hours for my Brentford tickets so fully deserved to be there.... Thank you!
[quote][p][bold]madterrier[/bold] wrote: As always, the devil will be in the detail. 1. Loyalty. What they really need to do is record which/how many games people go to and give scarce ticket priority to those who go to most games. Not 'points' to be traded for a free STFC mug in the club shop. For the Brentford game, people who had paid for 12 games over the season had lower priority than someone who just rocked up for the Stevenage game. Same for the away game at Brentford. Priority tickets should have gone to the travelling away army that has been brilliant the past two seasons - not to home season ticket holders. So the question is, will this information be recorded on either Ticketmaster's online system or the loyalty card, and more importantly, will it be used? 2. Ticket bundles. Will they be introducing ticket bundles of say 6 or 10 tickets for people who cannot get to all games and hence don't buy a full season ticket? Ticketmaster's software allows for this - has the club taken it up? 3. Booking fees. How much will supporters have to pay as a booking fee? Does the club get a cut (probably). Interestingly, Ticketmaster also signed a five-year deal with Port Vale just seven days ago. They give a lot more information, offer bundles, and NO BOOKING FEE for supporters. http://www.port-vale .co.uk/news/article/ 14052013-ticketmaste r-820204.aspx[/p][/quote]Why shouldn't the Brentford away tickets have gone to season ticket holders ? As a young man I probably went to about 20 away games per season, but now a little older (!) with a family I can't make more than 4 or 5 away each year..... I queued for 5 hours for my Brentford tickets so fully deserved to be there.... Thank you! robstfc
  • Score: 0

9:29pm Tue 21 May 13

madterrier says...

Because a season ticket guarantees the same seat for all home games for the holder. It's got nothing to do with away games. I just think that the fans who put in the hard yards (tens of thousands of yards) going to support the team away all season deserved first dibs on the away tickets. I doubt I'm the only one who holds that view.
Because a season ticket guarantees the same seat for all home games for the holder. It's got nothing to do with away games. I just think that the fans who put in the hard yards (tens of thousands of yards) going to support the team away all season deserved first dibs on the away tickets. I doubt I'm the only one who holds that view. madterrier
  • Score: 0

9:05am Wed 22 May 13

Stilloyal says...

One drawback here is you print your ticket at home , what if you don't have access to a printer ? Mine has packed up and I've no intention of splashing out on a new one.
I have booked my season ticket but beyond that I won't be going to any other games and this coming season will be my last.
Going Hi Tech is O.K for some , maybe most but not all of us can afford to buy into the new modern world. Not all pensioners are well off !
One drawback here is you print your ticket at home , what if you don't have access to a printer ? Mine has packed up and I've no intention of splashing out on a new one. I have booked my season ticket but beyond that I won't be going to any other games and this coming season will be my last. Going Hi Tech is O.K for some , maybe most but not all of us can afford to buy into the new modern world. Not all pensioners are well off ! Stilloyal
  • Score: 0

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