SWINDON Town has signed a five-year deal with Ticketmaster as they bid to revamp their online ticketing operation.
A statement released on the club's official website this morning read: "The club has been reviewing the operation over the past few months and going forward this will represent vast improvements for Swindon supporters. The new system will incorporate integrated online ticketing and retail, offering fans a single location for purchasing tickets and merchandise.
"As part of this exciting venture, the current STFC Club Shop and Box Office will become one operation - allowing fans to have a single point of sale for their purchase of tickets and merchandise. The club will also be introducing a loyalty scheme to reward loyal supporters.
"Adam Newsam, Vice President, UK Ticketing and International Projects at Ticketmaster UK said: “We are very pleased to be announcing this new partnership with Swindon Town Football Club.
“This exciting new deal will see the football club use our leading sports ticketing technology products to their full potential as they create a new ticketing service that will enable their fans to purchase tickets online and print tickets at home.
“As well as these improvements into how supporters buy their tickets, the club will also unveil a new loyalty scheme. The scheme will see supporters receive reward points for all of their ticket, retail and general online purchases which can then be redeemed either online or at the club itself.”
"Steve Murrall, Swindon Town FC General Manager, commented: “The team have done a tremendous job project-managing this new system and we look forward to the integration, the continued investment in facilities, including the changes to the shop and ticket office will contribute significantly to a positive fan interaction.
“It will give the club the opportunity to launch the ‘STFC My World’ concept giving the supporter further ways to obtain discounts and loyalty points.
“On Saturday 29th June there will be an open day where the new area will be fully operational and we look forward to our supporters embracing this change and enjoy a day packed with activities for all the family.”"